How Startups Gain a Market Edge Through Eco- Friendly Practices: Empirical Insights from Sustainable Startups through Data-Driven Analysis

9 pages•Published: August 6, 2024

Riya Sharma, Ambica Prakash Mani, Sharon Christa, Suma V and Vinayendra Mani Tripathi

Abstract

In the dynamic landscape of the entrepreneurial ecosystem, where ventures are adopting sustainable business models, it becomes essential to analyze whether the adoption of sustainable business practices has a competitive advantage. This study investigates the complicated relationship between Sustainable Business Practices (SBP) and Competitive Advantage (CA) on a robust dataset of diverse startups and applies advanced regression analysis with a 10-fold cross- validation methodology. The results show a strong and positive association between SBP and CA. The results not only establish a statistical relation but also highlight the significant impact of sustainable practices on startup competitive advantage. This research contributes to both academic literature and management decision-making by giving detailed insights, as well as a strategic roadmap for entrepreneurs looking to exploit sustainability as a cornerstone of their competitive strategy.

Keyphrases: circular economy, competitive advantage, regression, startup, sustainable business practices

In: Rajakumar G (editor). Proceedings of 6th International Conference on Smart Systems and Inventive Technology, vol 19, pages 385-393.

Links:	https://easychair.org/publications/paper/Zb1S
	https://doi.org/10.29007/dn67

BibTeX entry

@inproceedings{ICSSIT2024:How_Startups_Gain_Market,
  author    = {Riya Sharma and Ambica Prakash Mani and Sharon Christa and Suma V and Vinayendra Mani Tripathi},
  title     = {How Startups Gain a Market Edge Through Eco- Friendly Practices: Empirical Insights from Sustainable Startups through Data-Driven Analysis},
  booktitle = {Proceedings of 6th International Conference on Smart Systems and Inventive Technology},
  editor    = {Rajakumar G},
  series    = {Kalpa Publications in Computing},
  volume    = {19},
  publisher = {EasyChair},
  bibsource = {EasyChair, https://easychair.org},
  issn      = {2515-1762},
  url       = {/publications/paper/Zb1S},
  doi       = {10.29007/dn67},
  pages     = {385-393},
  year      = {2024}}

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