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Author
:
Silvia Paula Bittencourt
Publications
Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Flávio Régio Brambilla
,
Silvia Paula Bittencourt
and
Ciro Eduardo Gusatti
EasyChair Preprint 3248
Keyphrases
Co-creation Design
,
Design Management
,
service-dominant logic
,
theoretical model
.
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