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Keyword:brand personality

Papers
Impact of Emotional Intelligence on Customer Loyalty Towards Online Fashion Stores in India
Tapas Jain and S. R. Rath
EasyChair Preprint no. 9507
Consumer Behaviour: Intrfere Role of Brand Trust Between Personality and Loyalty
Durgha Devi Loganathan
EasyChair Preprint no. 7423
Impact of Servitization on the Brand Personality and the Subsequent Effect on Brand Trust
Saurabh Junnarkar and Pratima Sheorey
EasyChair Preprint no. 7060
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