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Keyword:value co-creation

Papers
Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
Carole Charbonnel
EasyChair Preprint no. 7682
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract
Melisa Mete, Gözde Erdogan and Ruya Yuksel
EasyChair Preprint no. 5957
Promoting Brand Involvement through User Generated Content: Structured Abstract
Nomita Gupta and Hemendra Gupta
EasyChair Preprint no. 5389
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Kleber Souza and Flávio Brambilla
EasyChair Preprint no. 3246
Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract)
Maicon Silva and Flávio Brambilla
EasyChair Preprint no. 3237
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
Carole Charbonnel
EasyChair Preprint no. 1030
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