Keyword:Marketing

Papers
Color in Fashion Design: Orange That Changed Our Perception of Luxury - the Use of Color at Hermès Paris. Elizaveta Kushnirenko EasyChair Preprint no. 6772
The Effect of Marketing Investment on Firm Value and Systematic Risk Musaab Mousa, Saeed Nosratabadi, Judit Sagi and Amir Mosavi EasyChair Preprint no. 5419
Effective Combination and Analysis of "Big Data" and "Classic Marketing" Pin-Yuan Huang, Hsiao-Chi Ling and Ruei-Yuan Wang EasyChair Preprint no. 3596
Analysis of artificial intelligence application by Ukrainian retailers Tamila Nykytyshyn and Nelia Ivanechko EasyChair Preprint no. 2772
Development of marketing positioning of the pilotless bus in the Russian market Anna Gorokhova and Andrey A. Efremov EasyChair Preprint no. 2712
Marketing Trends to Face the Sustainability Challenge Valentina Gomes Haensel Schmitt EasyChair Preprint no. 2092