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Papers
Customer Engagement in Instagram: the Mediating Role of Perceived Advertising Value
Poh Kiong Tee
,
Deeparechigi Vashu
,
Ling Chai Wong
and
Chee Pung Ng
EasyChair Preprint no. 8844
Social Media and Customer Engagement on Vehicle Usage: an Optimists Approach
P Divakar
EasyChair Preprint no. 7164
Research on the Factors Affecting Customer Engagement in Social Commerce from the Perspective of Two-Factor Theory – Platform Comparison Between E-Commerce and Social Media
Jie Wei
and
Saisai Qiao
EasyChair Preprint no. 5105
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