Keyword:Customer Engagement

Papers
Customer Engagement in Instagram: the Mediating Role of Perceived Advertising Value Poh Kiong Tee, Deeparechigi Vashu, Ling Chai Wong and Chee Pung Ng EasyChair Preprint no. 8844
Social Media and Customer Engagement on Vehicle Usage: an Optimists Approach P Divakar EasyChair Preprint no. 7164
Research on the Factors Affecting Customer Engagement in Social Commerce from the Perspective of Two-Factor Theory – Platform Comparison Between E-Commerce and Social Media Jie Wei and Saisai Qiao EasyChair Preprint no. 5105