WSMC 2023: World Social Marketing Conference 2023 Spiwak Hotel Cali, Colombia, October 23-25, 2023

THE 8TH WORLD SOCIAL MARKETING CONFERENCE > Cali, Colombia - DATES TBC

The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the World conference at locations around the world every two years to in order to build a truly global community of Social Marketers. At our last conference representatives from over 35 countries came together to exchange ideas and good practice.

Social Marketing is a set of evidence and experience based concepts techniques and principles that provide a systematic approach to understanding behaviour and developing social interventions that work. It is a fusion of science, experience and practical ‘know how’. New ideas and evidence will be presented by global thought leaders and practitioners. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world.

Making a submission is easy

The conference committee are inviting research, conceptual, discussion and practice submissions as well as interactive sessions and poster proposals.

Submissions from; NGO’s, Government and government agencies, academic staff, students, the not for profit sector, social enterprises, and the for-profit sector are welcome under any of the following five submission types.

• Research / evaluation submissions
• Intervention / case study submissions
• Interactive session / workshop submissions
• Conceptual / theoretical / discussion submissions
• Poster submissions

Guidance Documents and Submisson Templates

Please visit the conference website to download a submission template and read the submission guidance for your submission type. 

Conference website > https://wsmconference.com/brighton-2022/call-for-papers 

Conference tracks

The WSMC conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks;

1. Promoting global and local health, reducing the impact of disease and tackling major health incidents through behavioural influence
2. Tackling and combating mis and disinformation
3. Using citizen focused design thinking, participatory design, actor engagement and co-creation
4. Education, peacebuilding and transparency
5. Mental health and wellbeing
6. Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion
7. Addressing intersecting inequalities and advancing equality
8. Global climate change, environment protection, over consumption and sustainability
9. Digital and technological impact on social behaviour. New platforms and techniques, programme implementation and government policy
10. Reducing the impact of addiction including substance, misuse alcohol, tobacco and gambling
11. Interdisciplinary and cross sector action to influence behaviour for social good
12. Advancing theory, research in social marketing and behavioural influence
13. Using systems thinking to solve complex societal problems and influence social policy
14. Critical Social Marketing

Venue

The conference will be held in the Spiwak Hotel, Cali, Colombia

Contact

All questions about submissions should be emailed to info@wsmconference.com