AMSWMC2026: AMS 27th World Marketing Congress 2026 Vilnius University Vilnius, Lithuania, July 7-10, 2026

For more information, see: https://www.ams-web.org/wmc26-cfp

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The Congress Theme is:

In an era where artificial intelligence is reshaping every facet of commerce, our theme invites you to explore the transformative landscape at the crossroads of cutting-edge marketing and evolving consumer behavior. The Congress will examine how AI-driven technologies—from predictive analytics and dynamic content generation to immersive augmented-reality experiences—are elevating brand engagement and redefining the customer journey.

Yet, innovation alone isn’t enough. As algorithms grow more sophisticated, marketers face pressing questions about privacy, trust, and the very essence of human connection. This theme unpacks the ethical imperatives and design principles needed to ensure AI tools serve consumers fairly, transparently, and with genuine empathy. We invite you to consider frameworks for responsible data use, strategies to avoid algorithmic bias, and ways to maintain the irreplaceable human touch in an increasingly automated world.

Scholarly studies will review hyper-personalized campaigns, real-time sentiment analysis, and AI-powered customer service bots. They will spotlight successes and cautionary tales alike—showing how brands can harness innovation without sacrificing authenticity. Peering into the future, participants will explore emerging frontiers such as emotion-aware interfaces, voice commerce, and decentralized loyalty ecosystems, looking ahead to the next wave of disruption.

This theme offers a cohesive roadmap for navigating both the exhilarating possibilities and real-world challenges of AI in marketing. Join us as we chart a course toward a future where technological prowess and human experience advance in harmony—creating deeper connections, more meaningful experiences, and a marketing paradigm fit for the AI-powered age.

Committees

Program Committee

Gregory Kivenzor, Program ChairUniversity of Connecticut, USAgregory.kivenzor@uconn.edu

Nina Krey, Program ChairRowan University, USAkrey@rowan.edu

Sigitas Urbonavicius, Program ChairVilnius University, Lithuaniasigitas.urbonavicius@evaf.vu.lt

Organizing committee

Venue

Vilnius University Universiteto g. 301513 Vilniaus m. sav.Lithuania+370 5 268 7000